How to Capture the Perfect Storefront Image

Presenting your storefront in the best possible light on the LuggageHero platform is essential for attracting customers and improving your check-in ratio.

High-quality storefront images not only increase visibility but also build trust and credibility, directly impacting your success as a LuggageHero partner.

Purpose

To provide partners with clear guidelines for taking and maintaining high-quality storefront photos that enhance visibility and performance on the LuggageHero platform.

Applies to

Platform: LuggageHero Partner Dashboard
Audience: All Active Partner Locations

1. Why storefront images matter

High-quality storefront photos make your listing more appealing and trustworthy.

Benefit	Description
Enhanced visibility	Clear, well-lit images attract more travelers and make your listing stand out.
Trust and credibility	A professional photo signals reliability and quality service.
Brand recognition	Consistent visuals build a recognizable and dependable presence.
Increased check-in ratio	Customers are more likely to book with locations they can clearly identify.
Customer confidence	A visible, accurate storefront image helps travelers feel secure before arrival.

2. Storefront image guidelines

Follow these steps to capture a professional and effective storefront image:

High resolution and clarity

Use a modern smartphone or camera.
Avoid blurry or pixelated photos.
Ensure all text or signage is readable.

Orientation

Hold your phone horizontally (landscape mode).
Center your storefront and make sure it fills most of the frame.

Lighting and visibility

Take your photo during daylight hours for natural lighting.
Avoid backlighting (shoot with the light behind you).
Make sure your store sign or logo is visible.

Current and accurate

Update your photo whenever your storefront changes — for example, after renovations or rebranding.
Ensure the image reflects your current signage and HeroCode placement.

Clean and tidy appearance

Keep your storefront free of clutter, trash, or temporary signs.
Remove unnecessary items that could distract from your main entrance.

Focus on the entrance

Clearly show where customers will enter the location.
Avoid blocking doors or signage with vehicles, people, or objects.

Show branding where applicable

Include any LuggageHero flags, stickers, or signs if already installed.
This helps travelers confirm they’ve found the right place.

Avoid distractions

Keep people, parked cars, or reflections out of the frame whenever possible.

3. Example of a good storefront image

✅ Clearly shows the entrance and any signage
✅ Taken in daylight with a clean and professional look
✅ No obstructions or distractions
✅ Reflects the current appearance of your store

A clear, welcoming photo makes travelers confident they’ve found your location, improving both check-in success and customer satisfaction.

Summary

Use high-resolution, horizontal photos taken in good daylight.
Focus on the main entrance and keep the frame clean and unobstructed.
Include current signage or branding, and update the image when your storefront changes.
A professional storefront photo boosts customer trust, visibility, and booking conversions.

Your storefront image is one of your most valuable marketing tools on LuggageHero. It’s often the first impression travelers get of your location.

Make it count by following these best practices and showcasing your business at its best.